Featured

VERIZON

2022-2024 : Brand Rebrand, Campaigns, Retail, Digital, OOH, Social, Experiential

  • As the Creative Director Head of Brand Imagery at Verizon, I played a pivotal role in branding, photo, and motion, driving transformative creative strategies prioritizing authenticity, emotional connection, and audience engagement. After seven years of exclusivity, I expanded the creative roster, introducing diverse talent to invigorate the brand's storytelling. I led the rebrand, redefining Verizon’s photography look and feel, transforming product photography to evoke emotion, and ensuring video storytelling took center stage. By identifying creative opportunities through audience insights and competitive landscape analysis, I successfully differentiated Verizon from its competitors. I managed the creative quality, updated the brand system, and established an environment that promoted creative brainstorming, innovation, and risk-taking, ensuring the brand remained dynamic and relevant in a competitive market.

  • Marc Sobier, Derek Love, David Zamdamar, Tyrell Hampton, Micaiah Carter, Dwight Eschliman, Kara Trigaux, Jesse Kahn, Steven Chaiken, Jared Britton, Roberto Santanella, Nicholas Barrios, Tom Van Shelven, Yasara Gunwardana, Texas Isiah
    Yasmin Yassin, Kadar Small, Emilie Fong, Edward Paige, Rosem Morton,
    Donavan Smallwood, Jennelle Fong, Joyce Kim, Julian James, Very Rare Productions, Klair Siciliano, Ethan Scott, Chris Moore, Morgan Gibbons, Leigh Byrne, Oliver Lo, Andreina Restrepo, Erin Albrect, Michel Oscar, Hayley Callander, Morgan Gibbons, Yassmina Fandi, Jill Roy, Natalie Campbell, Michael Kachuba, Jimmy Brayl, Greg Bernall, Ethan Roy, Mike Lopez, Octavio Genera, Birdman Inc, Jen Jenkins, Kyle RM Johnson, Tej Virdi, Todd Stoneman, Manuel Peina, Alanna Hale, Weber Shih, Brad Wenner, JP Ausanos, Abby Pendergrast, Riley Bamsburger, , Yuri Hasegawa, Squire Fox, Jamie Chung, Danielle McMillan, Kristian Espionoza, Doug Wiganowske, Meredith Brion, Alex Craven, Annie O'Hare, Shane Richard, Alysha Lyster
    Markie Doodle, Paul Davies, Diane Da Silva, Jessica Chu, Jackie Delli-Gatti, Lisa M, Savannah Assi, Nichole Kreglow, Andre Wagner, Connie Zhou, Hanna Cavannah, Julie Ann Kellet

Collection of presentation slides displaying Verizon branding, graphic ribbons, campaign design, and marketing materials for holiday advertising and customer outreach.

Building Brands with a Clear Point of View

Strong brand identity is built on clarity, not volume. I lead the development of brand identities that articulate who a brand is, what it stands for, and how it shows up consistently across every touchpoint.

My work focuses on defining the emotional and cultural core of a brand—translating values into visual language, narrative systems, and behavioral cues that audiences recognize and trust. A clear identity gives teams confidence, allows brands to scale without dilution, and creates the foundation for meaningful connection

Building Narratives Through Connection

Great brands are built on feeling. I believe emotion is the root of action—and the strongest narratives are the ones that make people feel seen, understood, and connected. Every story I help shape starts with a human truth and an emotional promise, because connection is what turns attention into belief.

I oversee the development of cohesive brand platforms and storytelling systems across mediums, ensuring every touchpoint reinforces that emotional throughline. In close partnership with Strategy, Production, and Account leads, I translate cultural insight and audience behavior into narratives that resonate deeply while aligning with brand and business goals.

By holding a high bar for taste, craft, and design—and by pushing creative boundaries with intention—I help teams tell stories that don’t just communicate, but connect. Narrative clarity rooted in emotion is what allows large teams and ambitious accounts to move together, build trust, and create work that lasts.

View from a porch showing a city street with parked cars, buildings, and trees, with holiday decorations on the porch railing.
A store window display advertising a holiday promotion for Xbox gaming bundles, featuring a holiday-themed poster with a joyful elderly man and a young child holding Xbox controllers.

360° Campaigns
One Story, Everywhere It Matters

A series of images showcasing Verizon's holiday marketing displays, store interiors, promotional signs, products, and digital content on mobile phones, tablets, and laptops, all featuring a red, green, and holiday-themed branding.

I lead 360° campaigns that move seamlessly across social, digital, experiential, editorial, paid, and owned channels—ensuring one cohesive narrative travels globally while adapting locally.
These campaigns are built with systems thinking: A strong central idea, Clear guardrails for execution & Space for platform-native expression.
This approach allows multiple teams, partners, and markets to move together—delivering work that feels ambitious, aligned, and culturally relevant at scale.

Child wrapping decorated presents under a Christmas tree, surrounded by wrapping paper, ribbons, and drawing on the wall.
A family riding in a car, opening and playing with Christmas presents, with a boy and girl on either side of an older man, smiling and excited.
Child and dog looking at a tablet, with holiday ornaments around the dog's neck, near a staircase decorated with greenery.
A boy lying on the floor surrounded by Christmas presents and wrapping paper, smiling and looking up at the camera, dressed in a green shirt and pajama bottoms.
Children open Christmas presents in a decorated room, with wrapping paper scattered on the floor, a Christmas tree nearby, and a dog among the children.
Family gathered in living room with Christmas tree, celebrating and playing with their dog.
A man and two children celebrating Christmas, with a decorated Christmas tree and wrapped presents nearby.
A child wrapped in red ribbon with holiday decorations, standing in a corner decorated with children's drawings on the walls.
Child with face paint drawing on a wall filled with colorful scribbles and drawings, while someone holds a tablet.
An older man with glasses and a beard, smiling and holding a tablet, leaning against a whiteboard with colorful drawings, alongside a young girl with pink face paint and a pink bow, both making funny gestures and taking a selfie.
A girl playfully holds a nose thermometer to an older man's nose while he lies on a couch with Christmas decorations around.
Man smiling and reaching for berries on an outdoor brick staircase, with a paper bag, a can, an orange, a tablet, and berries scattered around.
A group of diverse people smiling and laughing outdoors on a balcony, with some holding gift boxes and a pie, during a celebration or gathering.
Group of five people gathered around a kitchen island preparing a turkey for cooking, with various ingredients and kitchen tools on the counter.
Group of friends taking a selfie, smiling and laughing in a cozy room decorated with colorful posters, art, and plants.
Group of friends watching TV and enjoying snacks at a celebration party in a cozy living room.
Group of diverse young adults lying on the floor in a circle, laughing and smiling, some wearing colorful outfits and accessories, one holding a smartphone.
People celebrating at a party with confetti, smiling, and having fun.
Decorative scene with a large red textured vase, two glass bottles filled with yellow-green liquids, a white gift box with confetti, and scattered metallic and confetti pieces on a white surface near a window.
Party scene with a pink portable speaker, gold and red star-shaped and round confetti, and gold balloons on a yellow surface.
Family gathering in a festive living room, laughing and enjoying Christmas decorations and snacks.
A man and a young boy celebrating Christmas with video game controllers, near a decorated Christmas tree in a festive living room.
Two women enjoying Christmas in a decorated living room, one with long blonde hair in satin yellow pants and a silk top, holding a tablet, and the other with dark hair in an orange sweater, standing on a sofa. The room is festive with a decorated Chr
A multigenerational family celebrating Christmas in a decorated living room, sitting on a sofa and engaging in a gift exchange, with a Christmas tree and festively decorated bookshelf in the background, and a table with holiday treats and ornaments i
Decorative holiday display with poinsettias, Christmas ornaments, gold birds, a white candle, a small decorative plate, a red and black plaid blanket, and holiday-themed dishware on a white shelf.
Man sitting on a pink carpeted floor amidst Christmas presents, plush toys, and scattered craft supplies, in a cluttered room decorated for Christmas.
People celebrating Christmas at a festive dinner table with decorations, exchanging food, and smiling.
Family gathered around a holiday dinner table with desserts and Christmas decorations in the background.
An elderly man with white hair, wearing a gray jacket and navy pants, is sitting with a plate of food in front of him, resting his head on his hand and smiling. The table is decorated for Christmas with red and gold accents, poinsettia flowers, and h
Family celebrating Christmas at a dinner table decorated with poinsettias, candles, and Christmas ornaments. There is a Christmas tree with lights and ornaments. The family is smiling, holding drinks, and celebrating together.
Six small wrapped Christmas presents with colorful ribbons and bows on a white board, surrounded by decorative ribbons and party supplies on a wooden floor.
Person setting up a holiday-themed display on outdoor staircase steps with small pumpkins, candy canes, flowers, a gift wrapped in striped paper, and scattered red berries.
Christmas tree with ornaments and presents on a table with a gaming controller, headphones, a gift card, and holiday decorations.
A decorated Christmas tree with red bows, ornaments, and Santa figures. On the table in front of the tree are gaming headphones, a white Xbox controller, a green Xbox gift card, and wrapped presents, including a red gift with a green ribbon. The tabl
A person is using a pink spatula to scrape green gelatin from a large serving dish. In the background, there are decorated cookies on a plate and a table covered with a festive red, green, and plaid tablecloth, indicating a holiday setting.
Four presents wrapped in brown paper with colorful ribbons on a white background.
Two people observe a large digital screen displaying a family outdoors with a man lifting a child in a park, with the Verizon logo and checkmark visible.

Brand campaigns as extensions of identity— not isolated moments

A person skateboarding in front of a red garage door on a sidewalk.
Woman in a red wetsuit walking out of the ocean holding a surfboard, smiling, on a sandy beach with calm water and clear sky.
A woman lifting a young child in a modern kitchen with large windows and outdoor greenery.
Young man in red sleeveless shirt and black shorts running on an outdoor athletic field with cones and agility ladder, preparing for training or sprint drill.
A close-up of a person's hand gripping a football on a field with goalposts in the background.
A woman holding a young boy in a modern kitchen, smiling and looking at each other, with a window showing plants outside.
A woman lifting a young child in the air inside a modern kitchen, with large windows showing outdoor plants.
A woman slicing a pineapple on a wooden cutting board in a modern kitchen, with bowls of fruit, a smartphone, and a tablet nearby.
A man sitting on a couch wearing headphones and holding a video game controller.
A person's hand holding a black game controller above a beige couch with curtains in the background.
A young man in a gray suit walking down the sidewalk, holding a phone in his right hand, beside a building with large windows.
A young man in a gray suit and black Converse shoes crossing a city street with trees, parked cars, and modern buildings in the background.
Young woman swimming in a pool, smiling, with her right arm raised above her head.
A person playing with a frisbee on a sandy beach near the ocean during daytime.
A man lying on a towel on the sand at the beach, wearing sunglasses and a colorful sweater, with a smartphone and earphones beside him.
A person holding a portable speaker in their right hand at the beach, with ocean waves and sandy shore in the background.
A young woman with curly hair smiling and wearing wireless earbuds outdoors on a sunny day.
Young woman taking a selfie outdoors in a sunny, natural setting with yellow flowers and green bushes in the background.
A young woman standing on a dirt path in a sunny outdoor setting, surrounded by green bushes and yellow flowering plants.
Young woman with curly hair taking a selfie on a scenic outdoor trail near the coast.
Person standing on the beach holding a surfboard, with ocean and a pier in the background.
Person in a red wetsuit riding a yellow and white surfboard on green water, captured from above.
A woman in a red wetsuit holding a surfboard walking on the beach with the ocean and a pier in the background.
Person holding a surfboard at the beach, wearing a red wetsuit and a watch, with ocean in the background.
A person in a red wetsuit sitting on a surfboard in calm green water.
A woman standing on a blue running track with her hands behind her back, looking up at the sky, wearing pink athletic wear, with empty bleachers in the background.
Man sitting on a small stool in a photography studio, smiling while looking at his phone, surrounded by professional photography equipment, including lights, a large softbox, and headphones.
Man sitting on a stool in a photography studio, looking at his phone, with photography lights and equipment around him.
A woman wearing a turquoise jacket and colorful patterned pants is hula hooping in a backyard with green hedges and trees, smiling and holding a smartphone.
Woman outdoors in garden playing with hula hoop, wearing colorful pants and a denim jacket, with trees and sky in background.
A person holding a flip phone with the screen showing a young woman taking a selfie outdoors.
Woman sitting on a chair in a spacious, industrial-style room with framed artwork, a large window, an area rug, and various furniture pieces.
Person holding a pink smartphone with multiple camera lenses, tattooed arm, in front of a wall with framed artwork.
A woman sitting on a black rolling stool, smiling, writing on a notepad, in a well-lit studio or art space with framed artwork on the wall and a large window, next to a black artist's work table.
A woman with blonde hair, wearing sunglasses, a white top, light blue jeans, and black boots, stands next to a motorcycle parked in front of a yellow garage door. She is smiling and holding a helmet.
A woman with blonde hair wearing sunglasses, a colorful cardigan, and light blue jeans sitting on a white motorcycle in front of a yellow garage door.
A woman with blonde hair standing next to a motorcycle holding a helmet, in front of a yellow rolling door.
A young man is skateboarding in front of a red roll-up garage door. He is smiling and pointing towards the camera, dressed in a beige jacket, pink shirt, and blue jeans.
A young person with short hair, wearing a beige jacket, white t-shirt, and blue jeans, smiling while standing on a skateboard in front of a large, rusty red garage door.
A young man skateboarding in front of a closed red metal roll-up door, wearing a beige jacket, gray shirt, and jeans.
A woman in a green dress and a blue striped jacket dancing outdoors, wearing headphones, with a large shadow cast on a green wall behind her.
A woman in a bright green dress and white shoes, smiling and dancing against a mint green wall, with her shadow cast on the wall.
Person standing in front of a green wall with arms outstretched, wearing sunglasses, headphones, a striped jacket, and a bright green skirt, casting a shadow on the ground.
Person with dark skin wearing large white headphones, a black top, and a blue and yellow striped jacket, enjoying music with eyes closed against a plain green background.
A young girl outdoors wearing headphones, smiling, and holding the headphones with both hands, with a green backdrop behind her.
A woman with short dreadlocks wearing headphones, a colorful striped jacket, and a bright green dress outdoors, smiling.
A woman with dreadlocks wearing headphones, smiling with arms outstretched, in a green and blue striped jacket and a green dress, against a light green background.
A woman smiling and wearing headphones, jumping in the air outdoors with a clear blue sky and some buildings in the background.
A young woman with curly hair taking a selfie outdoors with a smartphone, standing in a field with yellow flowers and green hills in the background under a clear blue sky.
Large digital billboard on a city building displaying the text "my plan" in white on a red background and an image of a young man playing basketball on a court.

I design brand campaigns as extensions of identity—not isolated moments. Each campaign reinforces a brand’s emotional promise while responding to culture, audience behavior, and business goals.

By partnering closely with Strategy, Production, and Account leads, I ensure campaigns are:

  • Rooted in cultural insight and human truth

  • Executed with high standards of taste and craft

  • Flexible enough to live across platforms while remaining cohesive

Children playing on a patio with a woman practicing yoga in the background, surrounded by plants and colorful toys.
Family dancing in a colorful, decorated child's room with pink, yellow, and pastel accents, wearing fun sunglasses and playful outfits.
A girl and a man are bathing a large, wet dog in a bathroom with green tiles and yellow cabinets. The girl is sitting on a small yellow stool, smiling and holding a shower head, while the man is leaning over the bathtub, laughing and rinsing the dog.
A young woman with curly hair lying on a colorful crocheted blanket on the floor, smiling and resting her head on a yellow pillow. She is wearing a purple shirt and gray sweatpants. Two other women are sitting nearby, partially visible.
A smiling man riding an orange bicycle outdoors, wearing a yellow cap, glasses, a pink shirt, and khaki pants, against a blue wall and green bushes.
Three women and a man relaxing outdoors near a stone wall, with a bicycle leaning against it, a soccer ball on the grass, and trees in the background. They are eating and drinking.
A man with tattoos doing a push-up on a concrete sidewalk with kettlebells, wearing a green sleeveless shirt, dark shorts, and sneakers on a bridge over water.
Two women sitting and talking on a park bench outdoors, one in a wheelchair and the other sitting beside her, both smiling.
People bathing a dog in a bathroom with green tiles, soap suds, and a checkered towel.
Young woman with curly red hair standing outdoors on grass, with a basketball and two seated people behind her, under trees.
Three people enjoying a picnic in a park, two sitting on a colorful blanket, one doing a handstand on the grass
A young woman with curly brown hair and light skin lies on a purple textured blanket, surrounded by snacks and colorful pillows, looking at the camera with a calm expression.
Three young people sitting on the floor playing video games together, two women and one man, smiling and enjoying their time in a colorful living room.
Two young adults, a woman and a man, smiling and taking a selfie together while holding gaming controllers, sitting on a colorful couch in a cozy living room.
A man with a beard and sunglasses riding a bright orange bicycle with one foot on the pedal and the other foot raised, smiling and looking to his left, wearing a yellow cap, light pink shirt, khaki pants, and beige shoes, standing on a sidewalk in fr
Man exercising with battle ropes on a beachside parking lot, wearing headphones, sleeveless orange shirt, shorts, and white sneakers, with palm trees and lifeguard tower in the background.
A woman and four young girls outdoors on a wooden deck, playing with each other and various toys. The woman is stretching her body and laughing, sitting on a pink polka-dot ball. The girls are sitting and standing around her, one girl is on an inflat
A woman practicing yoga and laughing, surrounded by children and colorful balloons inside a sunlit room with plants, a large potted plant outside, and outdoor toys, during a celebration or play session.
A woman standing with her foot on the leg of a young girl, while three children play around her indoors. The woman is holding a colorful ball and smiling. The children are engaged with toys and colorful blocks on the floor. The setting appears to be
Four children playing with toys on a wooden deck in an outdoor patio area with potted plants, a table, and colorful decorations.
A girl and a man playing with a large, wet dog in a bathroom, with the dog shaking off water.
A young girl and a man giving a bath to a dog in a bathtub, with soap bubbles, in a bathroom with green tiles and a yellow cabinet.
Three friends lying on the floor on colorful pillows, smiling and looking at the camera.
Two women with big smiles laughing, one with dark hair and the other with blonde hair, sitting on a mustard-colored couch, in a cozy indoor setting.
Two friends playing video games on a couch, smiling and having fun.
A man with tattoos and a prosthetic leg exercising outdoors on a bridge, lifting a kettlebell with both hands while standing in front of orange cones and a wooden box, with a body of water in the background.
A man with tattoos, gray hair, and a gray beard wearing headphones, an orange sleeveless shirt, and orange shorts, working out with a battle rope on a beach.
A man with gray hair and beard flexes his arm to show his tattoo on his bicep while standing on a bridge near the water, wearing orange sleeveless shirt and bracelets, with a cloudy sky in the background.
A man with gray hair and a beard wearing a peach sleeveless shirt and athletic earrings, standing on a beach near the ocean, looking to the left.
A man with a prosthetic leg kicking in the air while exercising on a seaside promenade with palm trees and a cloudy sky in the background.
A man skillfully balancing in a handstand on the edge of a gym bench on a sandy beach, with his body extended and head downward, wearing athletic shorts and shoes, against a cloudy sky backdrop.
A shirtless man doing a flip in mid-air on a sandy beach with palm trees in the background, near a red stool.
A man riding an orange bicycle on the sidewalk in front of a blue building with plants and balconies.
A smiling man with a beard and dark sunglasses wearing a yellow cap, headphones, a pink checkered shirt, and a white watch, holding a phone in his shirt pocket, against a blue sky background.
A man wearing a yellow cap and sunglasses listening to headphones, dressed in a pink shirt and khaki pants, carrying a tote bag and a phone in his shirt pocket, standing outdoors near a green garden and a blue building.
Two young men outdoors, smiling and holding bags of snacks, one wearing a green and white striped shirt, the other in a pink shirt with shorts and pink socks, standing outside a building with large windows.
Young person with curly blond hair smiling and reaching for a sandwich held by another person with dark skin, at an outdoor gathering.
Two men standing outside a restaurant called 'Locally World Famous,' smiling and enjoying ice cream.
A man with a big smile, wearing earrings, rings, and a teal and white shirt, sitting at an outdoor table, being handed a bag of Fritos chips by someone with brightly painted nails.
A young woman with curly hair in a bun, wearing amber glasses, a pink and red striped shirt, layer with a pink jacket, and jewelry, standing outdoors with green trees and grass in the background.
Group of three friends sitting outdoors, smiling and laughing, enjoying beverages and snacks on a sunny day with green trees in the background.
A smiling man holding a basketball outdoors with green trees in the background.
Three friends enjoying snacks outdoors on a grassy area with trees, one woman with curly red hair smiling and holding a soda, another person with a plate of pizza, and a third person with a lemon wedge.
Two young adults, a woman with curly red hair and a man with short black hair, are sitting on a stone wall with a sidewalk behind them. The woman is wearing a leopard print jacket, orange pants, and black-and-white sneakers, holding a drink. The man
Two women outdoors under a large tree, taking a selfie with a smartphone. One woman has curly red hair and is smiling at the camera, while the other woman, partially visible, extends her arm to hold the phone. The scene appears to be in a park.
Four fitness devices, including a black smartwatch with a colorful display, a fitness tracker, and two black wristbands, arranged on a light background.
Woman with short blonde hair wearing a white hoodie and a virtual reality headset, holding an old-fashioned white telephone receiver with a cord.
A white security camera with a black circular lens, casting a shadow on a red background.
White tablet with a black screen on a red background with shadow
A gray, rounded portable speaker with four LED indicator lights on a red background, casting a shadow.
A smart speaker with a grey fabric exterior on a red background, casting a shadow to the right.
Smart thermostat displaying a temperature of 70 degrees Fahrenheit on a red background
A hand adjusting a smart thermostat on a white wall.
A Ring video doorbell on a red background
A black portable speaker with a screen on a red background, casting a shadow.
Person holding a black smartphone in front of a plain white background.
Black soundbar speaker on a red background
A white, cube-shaped portable speaker with a perforated top surface, placed on a red surface with a shadow to the right.
A white rectangular speaker with perforated top surface on a red background, casting a shadow.
Google Chromecast streaming device and remote control on a white background.
Black over-ear headphones with a built-in microphone on a light gray surface.
A modern white tower air purifier with black air vents on top, casting a shadow on a plain gray surface.
Black Xbox Series X gaming console with a shadow cast on a white surface.
A black and white PlayStation 5 DualSense wireless controller on a light gray background.
A black smartwatch with a rectangular screen and black strap lying on a red background.
A white smartwatch with a black screen on a red background.
Person holding a red tennis racket against a plain white background.
Black smartwatch with a round face on a red background.
Wireless earbuds with a charging case on a red background.
Wireless earbuds in a black case on a red background.
Person wearing a white shirt with red stripes and red pants, holding a black tablet device with a detachable keyboard.
Black digital notepad or tablet with a stylus device resting on a bright red background.
A white Xbox gaming controller with black and colorful buttons, casting a shadow on a light gray background.
White Xbox gaming console with a large black circular vent on top, placed on a gray background with a shadow.
Black JBL portable Bluetooth speaker with control buttons on top, lying on its side casting a shadow on a light grey surface.
Hand placing a flat object into a smart speaker on a white surface.
A white wireless charging pad with a circular charging symbol and an LED indicator, standing on a small stand, casting a shadow on a light gray background.
A black smartwatch with a square display and a black strap placed on a white background.
Black over-ear wireless headphones on a white surface, casting a shadow.
Smartwatch with a white band and black face, lying flat on a plain white background.
Woman in red sweater taking a selfie with a black smartphone.
Red gaming controller with black buttons and thumbsticks on a white background.
A black gaming controller with analog sticks, buttons, and a directional pad, cast with a shadow on a white background.
Red wireless earbuds with a charging case on a light gray background.
Black smartwatch with a round face and adjustable strap on a light gray background.
Close-up of a person holding a red tennis racket against a plain white background.
A black smartwatch with a rectangular face and a silicone band on a light gray background.
A stethoscope resting on a circular white platform casting a shadow.
Black fitness tracker or smartwatch with a blank screen on a light gray background.
Person wearing a red suit holding a white smartphone in their hand.
A white OtterBox wireless charging stand on a white surface with a shadow cast to the right.
Black wireless car charger mounted on a dashboard with shadow cast on white background.
Gray cylindrical smart speaker with buttons on top casting a shadow on a white surface
Red JBL portable Bluetooth speaker with control buttons and logo, casting a shadow on a light surface.
Red and black gaming headset with attached microphone, on a white surface.
Black portable Bluetooth speaker with red lights and a handle on top, casting a shadow on a white surface.
Sony wireless earbuds with charging case on a white background.
Wireless earbuds inside an open black charging case with a green LED indicator.
A black smartphone with a stylus on its side, lying on a red background.
A black smartphone lying on a red background.
A man in a white shirt taking a selfie with a smartphone against a plain white background.
A white Ring security camera lying on a red surface, casting a shadow.
A white, spherical smart speaker with control buttons on top, placed on a red surface with a shadow beneath it.
A black handheld gaming device with a screen in the middle, two control sticks, buttons, and shoulder buttons, lying on a white surface.
Verizon office landline phone against a red background
Person with dreadlocks wearing a white shirt, listening to headphones against a plain white background.
A black portable speaker on a red surface with a shadow extending to the right.
A white rectangular portable speaker with a perforated top surface is on a red background, casting a shadow to the bottom right.

 

Featured

NETFLIX

2020-2022 - Digital, Print, Social, OOH

Featured Titles: The Queens Gambit, Warrior Nun, Narcos Mexico S3, Jupiter’s Legacy, The Chair, Umbrella Academy, True Story, Archive 81, Vikings, Hit & Run,

Equity Initiative Titles: Never Have I Ever, Lincoln Lawyer, Sweet Tooth, Outerbanks, Sex Education, Master of None, To All the Boys, Good Girls, Bridgerton, One Day at a Time, Gente-fied, On My Block, Selena the series, Mr. Iglesias, Mo, Glamourous, Fauda, Pieces of a Woman, Outside the Wire, Malcolm & Marie, Red Dot, Moxie, Bad Trip, Concrete Cowboy, Thunder Force, Beckett, Hustle, Spiderhead

Social Campaigns: Netflix Golden, AAPI History Month, Strong Black Lead, Con Todo, Most

  • At Netflix, I served as a Photography Campaign Manager from 2020 to 2021, leading integrated marketing strategies for high-profile campaigns across seven continents and over 20 global priority titles. By leveraging deep cultural insights, I honed in on fandoms to create narratives that resonated universally, fostering vibrant communities and strengthening audience connections with the brand. In addition to driving audience engagement, I founded an equity initiative that successfully helped over 50 photographers gain access to Local 600, broadening opportunities for underrepresented talent in the industry. Collaborating with cross-functional teams—including content, marketing, and product—I ensured each campaign aligned with strategic business goals while pushing creative boundaries. My work reinforced Netflix’s reputation as a global leader in innovative, community-centered, and inclusive storytelling.

  • Charlie Gray, Phil Bray, Mathew Harper, Chelsea Patijaud, Kathryn Nyquist, Constantine Himonidis, Donny Murdock, Emily Shornick, Brian Marcus, Bethany Malenkoff, Mauricio Sierra, Alex Servin, Juan Rosas, Parish Lewis, Valehria Rocha, Eliza Morse, Emily Shornick, Katrina Symonds, Idris Solomon, Phylicia J.L. Munn, Clifton Prescod, Nolwen Cifuentes, Simrah Farrukh, Yasara Gunwardena, Jabari Jacobs, Adam Rose, Geoff Kim

A woman with red hair in a black turtleneck seated at a chessboard during a chess tournament, with spectators in the background.
A blonde woman in a black and white striped outfit lying on a bed with a chessboard and chess pieces nearby.
A young woman with long blonde hair wearing a sleeveless floral and checkered dress, white tights, and white heels, standing against a plain gray background.
Scene from the 1967 U.S. Chess Championship in Ohio featuring players at chess tables, staff, and banners of the United States Chess Federation and Ohio Chess Association.
A young woman with long blonde hair and fair skin, wearing a black dress with pearl embellishments, poses with her right hand touching her face against a dark background.
A young woman with long blonde hair and makeup seated on a wooden stool against a dark gray background, wearing a black dress with small white polka dots and sheer long sleeves.
A scene from the movie 'The Queen's Gambit' where a young man and woman are playing chess at a table, surrounded by a group of men and women watching intently.
Anya Taylor Joy, A young woman with long blonde hair, wearing a black dress with sheer white long sleeves, standing against a plain gray background with a thoughtful expression.
Anya Taylor Joy, A young woman with long blonde hair wearing a colorful patterned sleeveless dress with a white flower brooch with a yellow center on her shoulder.
Anya Taylor Joy, A young woman with long blonde hair and light skin posing against a plain background. She wears a colorful, patterned sleeveless top with a large white flower with a yellow center pinned to her shoulder.
Anya Taylor Joy, wearing a black dress with sheer white, bell-sleeved blouse underneath, standing against a plain textured gray background. She is wearing white high heels and posing with one arm extended to the side and the other bent upward.
A woman with short red hair and a patterned shirt stands in a lecture hall, looking serious. A man with a mustache, wearing a large black hat and a black leather jacket, stands beside her, also looking serious. Several people are seated in the backgr
Anya Taylor Joy, with long blonde hair standing with her hands on her hips, wearing a white sleeveless dress with a floral pattern and white high heels, against a plain gray background.
Anya Taylor Joy, with long blonde hair, wearing a sleeveless patterned top, holding her face with her hands, with a surprised or shocked expression.
Two young women sitting on the floor against a wall, one with curly black hair and afro hairstyle, the other with straight red hair and a headband, holding badminton rackets, engaging in conversation.
A woman with red hair and glasses sitting at a bedroom table with a chessboard, facing a man in a white shirt in a room with patterned wallpaper and a bed with pink pillows.
A man and a woman playing chess at a small table in a dimly lit room, with an audience seated nearby.
Anya Taylor Joy, A woman with long blonde hair lying on her stomach on a bed, reading a magazine in a sunlit bedroom with large windows and potted plants.
Anya Taylor Joy, Blonde woman lying on her side on a white pillow, looking at the camera with a relaxed expression.
Anya Taylor Joy, A woman with long blonde hair, wearing black lingerie, sitting on a bed with one arm raised to her head, looking off to the side in a softly lit bedroom with plants and a closed door in the background.
Anya Taylor Joy, Sequence of black-and-white photographs of a young woman with long blonde hair engaging in various activities, including reading a book, playing chess, and holding a camera, taken indoors against a blurred background.
Anya Taylor Joy, A woman with long blonde hair taking a selfie with a vintage camera in a mirror, behind her a blurred background shows a bed and some flowers.
Anya Taylor Joy, A black and white contact sheet of four photographs featuring a woman with long blonde hair, applying lipstick in front of a mirror, with a feather visible in the background.
A woman with short red hair and fair skin, wearing a light-colored shirt with a ruffled collar, looking to her side in a dimly lit indoor setting.
A woman with red hair seated at a chessboard during a chess tournament, with four people in suits sitting behind her in a room with curtains.
A woman with red hair sits at a table with a chessboard, looking at a man with dark curly hair who is looking at a camera.
Group of young people standing against a brick wall, with one man making a shushing gesture, in a dramatic scene.
Young girl with short red hair holding a large silver trophy in one hand and a smaller trophy in the other, standing in a vintage-styled bedroom with floral curtains and a bed with a quilt.
Two women playing chess face to face while a group of people watch.
A woman with reddish hair leaning on her arms inside a vehicle.
A woman with short red hair playing chess at a table, with an intense focus, in a dimly lit room with curtains and decorative lighting.
Two women standing near a black grand piano, one wearing a light gray top and the other in a yellow sleeveless dress, in a room with large windows and green plants, an out-of-focus woman sitting in the background.
A woman with red hair wearing a beige coat being interviewed by reporters in a dimly lit setting, with a man and another woman in the background.
A woman with red hair and a man with dark hair are playing chess at a small table, facing each other. They are in a dark room with a spotlight overhead. A large audience of men and women, dressed in formal attire, watch intently from a raised platfor
A game of chess taking place in a dimly lit, vintage room with a woman with red hair and a man sitting across from each other at a small table. The room is filled with a large audience of well-dressed people, and there are security guards standing ag
Promotional poster for the Netflix limited series "The Queen's Gambit" featuring a young woman with red hair and a confident gaze resting her chin on her crossed hands over a chessboard with bottles of alcohol and chess pieces, with the release date
Poster for a Netflix limited series featuring portraits of a young woman with red hair, showing close-up shots of her face and a scene with a woman and a young girl playing chess.
Promotional poster for a Netflix limited series featuring four diverse characters with a modern design and geometric black and white shapes, release date October 23.
A young woman with red hair plays chess at a wooden table, holding a can of soup, wearing a black top with white trim and a brown cardigan.
A young woman with red hair standing against a gray background, wearing a dark sleeveless blouse, a gray skirt, an oversized brown cardigan draped over her shoulders, black slip-on shoes, and balancing a soda can on her left foot.
A woman with short red hair, wearing a navy blue dress with a white collar, is sitting at a chessboard with chess pieces and medication bottles in front of her, looking directly at the camera with a serious expression.
A young woman with short red hair, wearing a navy blue dress with a white collar, sits at a wooden table playing chess. She is holding a chess piece in her right hand and looking thoughtfully at the camera. The background is a plain, dark gray wall.
Close-up portrait of a young woman with red hair and fair skin, looking directly at the camera.
Poster for the Netflix series 'The Queen's Gambit' showing four characters standing on a chessboard with a dark sky background. A woman with short red hair is in the foreground, holding a chess king piece near her lips, while three others stand behin
A young woman with red hair playing chess in a formal setting with several people watching.
Hassan Minhaj a white sweater and black pants, is sitting with one leg crossed over the other against a collage background. The collage includes various elements like a colorful butterfly, a skateboard, statues, a forest scene, and abstract shapes.
Collage of a young woman with long dark hair over a colorful, abstract background with drawings and cutouts of various objects, including a bowl of popcorn, a pink orb, a flower, and black and white patterns, on a yellow wall.
A young woman in a black jacket and pants, with sneakers, sitting in the center of a vibrant, colorful collage background featuring various abstract shapes, patterns, and text in Tamil.
A woman wearing a floral dress and purple boots sitting on a stylized, colorful background with various collage elements like a butterfly, planet Earth, and abstract shapes.
A collage of colorful pop art images, featuring a girl in a white dress, vintage car, rainbow, stars, a bird, a horse, and Japanese text on a vibrant pink and yellow background.
A collage of a man with silver hair and light skin, wearing a white shirt and black and white striped wide-leg pants, standing with one hand in his pocket, surrounded by colorful geometric and abstract shapes, patterns, and objects.
A colorful mural divided into three sections representing different aspects of Mexico: politics, culture, and crime. The left section shows a political rally, police, and politicians. The middle section depicts Mexican traditions like a wedding, mari
A man with dark hair and a beard, wearing a black shirt, sitting in a dimly lit room with wooden walls, looking thoughtful.
A man with light skin, dark hair, and a mustache wearing a tan jacket, looking to the side with a serious expression. In the background, another man is sitting near an American flag.
Two men in sunglasses posing by a vintage car with a large giraffe sculpture in the background.
A man wearing sunglasses, a plaid shirt, and jeans, standing in front of a burning vehicle in an action scene.
A man in a beige shirt looks to the side with a serious expression while standing behind a wall.
Police officer in uniform standing next to a patrol car with a cityscape in the background.
Four men standing in front of a vintage car against a stone wall. The man on the left is wearing sunglasses, a red polo shirt, and striped pants. The second man is dressed in a gray blazer, light-colored pants, and has a necklace. The third man is in
Two men standing and sitting in front of a parked black car, with vintage trucks and an archway in the background.
A man wearing a cowboy hat and a striped shirt stands in front of a classic vehicle, with another person in a striped shirt in the background.
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Featured

NETFLIX

The Undefinables

It’s about time we stopped thinking we need to neatly fit into a box or fall under just one label. ⁣
2020

  • It’s about time we stopped thinking we need to neatly fit into a box or fall under just one label. ⁣

    These women pay homage to decades of bold, boundary-breaking individuals who have opened the doors for this generation to be truly unique in their self-expression. ⁣
    ⁣They continue to push the conversation forward, bringing their unique perspectives to the world to make sure the next generation can shine just as brightly.

    Creative Director: Hanifa Haris & Dana Herlihey

    Director: Ali Roberta

    Photographer + Collage Artist: Valheria Rocha

    Stylist: Karen Levitt

    Hair & Makeup: Chanel Cross + Tiffany Daugherty

    Production Design: Daniel Luna

    Production: HSTL

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Featured

AIRBNB

2019 Digital, Print, OOH, Social

Featured Campaigns: Airbnb Host Campaign, Adventures, Cooking, Animals, Antarctic Sabbatical

  • At Airbnb, I worked directly under the Director of Photography as Lead Photo Editor, overseeing photo curation, post-production workflows, and the end-to-end visual asset pipeline across global digital, print, and experiential campaigns. I led the photo editing and post process for high-impact launches including Adventures, Cooking, and Animals Experiences, as well as campaigns like the Antarctic Sabbatical and Airbnb Hosts. My role included managing a team of photo editors/curators, retouchers, and post-production partners to ensure all imagery was on-brand, culturally resonant, and executed at the highest quality. I helped build a diverse contributor database, streamlined post-production systems, and maintained visual consistency across platforms—contributing to 625M+ impressions and a measurable increase in brand awareness and engagement.

  • Bridget Harris, Ekin Seker, Marcella Lulo Radcliff, Rebecca Lanthorne, Neil Harris, Jan Roeykens, Connor Bruce, Tiffany Chan, Sara Urbaez, Jessie Ray, Jessica Hagg, Jacqueline Fodor, Andres Gonzalez, Karen Frank, Ryan Devisser, Ximena Keirouz, Shidume Lozada, Giselle Morgenstern, Michelle Lee, Amy Silverman, Amy Silberman, Morgan Brill, Lauren Parker, Christian Rongavilla, Caroline Cho, Yara Costa Khakbaz, Yuri Kozyrev, Ériver Hijano, Tetsuo Kashiwada, Ryan Kim, Kayla Reefer, Tara Rice, Pia Riverola, Matthew Scott, Alison Schopmeyer, David Urbanke, Matthew Williams, Khoi Phan, Rudy Geyser, Max Miechowski

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Featured

in·ter·con·nect ·ed·ness

/ˌin(t)ərkəˈnektədnəs/

Creative Direction: Hanifa Haris, Photographs by Simrah Farrukh
2022

  • An ongoing body of work in collaboration with Simrah Farrukh.

    Interconnected is a visual exploration and celebration of indigenous and modern traditions of beauty across cultures. Rooted in the historical context of self-preservation and humans' relationship to the earth.

Two women lying on green grass surrounded by orange marigold flowers, with white flowers in their hair, sharing a close moment and looking at each other.
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Featured

EDITORIAL

Print, Digital, Social & Branded Content

Rolling Stone, TIME Magazine, Al Jazeera America, Consumer Reports, Smithsonian, Inc. Magazine, Divanee, Healthline and Kong

2005 - 2019

  • With a multifaceted background in editorial storytelling, I’ve contributed to leading publications including Rolling Stone, TIME Magazine, Al Jazeera America, Consumer Reports, Smithsonian, Inc. Magazine, Divanee, Healthline and Kong. Across these roles, I’ve worked as a photo editor, producer, writer, researcher, and reporter, bringing stories to life from concept to publication. This breadth of experience has allowed me to craft compelling narratives and collaborate with diverse teams to deliver impactful, audience-driven content

A large crowd of people participating in a protest or demonstration, holding signs with Arabic writing and some flags, gathered outdoors.